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ServiceNow goes after the mid-market with its AI-based Core Business Suite

ServiceNow unveiled the revolutionary Core Business Suite at Knowledge 2025, an AI-powered solution designed to rapidly transform critical business processes across HR, procurement, finance, facilities, and legal operations. This integrated platform connects employees, suppliers, systems, and data in one unified workspace, enabling organizations of all sizes to achieve faster, more efficient operations with implementation possible within weeks.

AI-First Business Transformation

The Core Business Suite represents ServiceNow’s integrated approach to business process improvement through artificial intelligence. With IDC projecting that 67% of the estimated $227 billion in AI spending for 2025 will come from companies integrating AI into core processes, ServiceNow is positioning itself at the forefront by combining AI, data, and workflows on a single platform.

Key Benefits and Features

  • Targeted case management solutions
  • Connected teams and AI-driven workflows
  • Elimination of organizational silos
  • Enhanced employee productivity and efficiency
  • Rapid implementation within weeks

Expanding to Mid-Market Organizations

“To succeed in an AI-first world, companies must connect critical workflows and empower teams across every function,” said Josh Kahn, SVP and GM, Core Business Workflows at ServiceNow. The company is strategically expanding beyond enterprise clients to target mid-market organizations.

Market Definition and Strategy

Peter Russo, VP Core Business Workflows at ServiceNow, defines their mid-market target as organizations with up to 5,000 employees. While the U.S. starting point is around 1,000 employees, European markets may see lower thresholds. This strategic shift represents ServiceNow’s commitment to bringing smaller organizations onto their platform and democratizing access to enterprise-grade AI solutions.