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Better servers and storage have direct impact on wine sales and marketing

Trinchero Family Estates, a large Napa Valley winery, modernized its aging IT infrastructure using HPE GreenLake. At HPE Discover 2025, we talked about this process and the decisions made by the company with Jeremy Mostafanejad.

Infrastructure Modernization

Facing end-of-life servers and storage (three 3PAR SANs), Trinchero migrated to HPE GreenLake compute and Alletra B10000 storage, achieving significant performance improvements. Their nightly ETL process for sales and marketing data was reduced from 6-8 hours to 3-4 hours.

Benefits and Results

This upgrade, driven by cost-effectiveness and the need for local edge data processing, also resulted in reduced infrastructure and energy consumption.

Future AI Integration

The winery plans to use its improved data capabilities and AI integration for precision irrigation, aiming to optimize water usage while maintaining grape quality. Their future plans involve expanding vineyard sensor networks and utilizing AI for data-driven irrigation decisions.