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SAP Sapphire 2025

Accelerating SAP Adoption with AI: Interview with Thomas Pfiester at SAP Sapphire

In this exclusive Techzine Talks interview from SAP Sapphire in Orlando, we speak with Thomas Pfiester, Head of Global Customer Engagement and Services at SAP, about how customers can navigate the increasing pace of innovation in enterprise software.

Key Topics Discussed:

  • How SAP is making adoption a priority through tools like WalkMe, the new RISE methodology, and their upcoming service portfolio
  • The advantages of SaaS telemetry in measuring and improving feature adoption
  • How SAP’s AI assistant Joule is transforming user experience and implementation speed
  • The role of Business Technology Platform (BTP) and Business Data Cloud in integrating SAP and non-SAP data
  • SAP’s complementary relationship with implementation partners

What You’ll Learn

Discover how SAP is addressing adoption challenges in the AI era and how tools like Joule, Signavio, and their new service portfolio are helping customers accelerate digital transformation and unlock more value from their SAP investments.