SAP announced a revolutionary transparent pricing strategy at SAP Sapphire Orlando, introducing bundled packages tailored to specific user personas and simplifying AI-focused consumption for enterprise customers.
Key Features of SAP’s New Pricing Strategy
SAP’s new approach offers customers a choice of bundled packages designed around user personas including CFO, CPO, and CSO roles. This strategy enables both horizontal and vertical growth with per-user monthly pricing that includes base AI functionality. Additional AI features are available in higher subscription tiers.
Focus Areas and Benefits
- Simplifying AI-focused consumption across SAP solutions
- Delivering best-of-suite applications rather than competing directly
- Improving customer experience and faster adoption rates
- Accelerating value realization for enterprise customers
Enhanced Partner Ecosystem
The new model significantly expands partner roles, providing increased autonomy in both sales processes and implementation. SAP expects this enhanced partner-focused go-to-market strategy to accelerate overall growth by better leveraging partner capabilities and aligning with the company’s strategic direction.
Video Chapters
- 00:00:00 – SAP’s Transparent Pricing
- 03:11 – AI & ERP Software Pricing
- 05:44 – ERP Pricing Transparency
- 09:07 – ERP Sales & Customer Adoption
- 12:11:22 – Partner Growth & Go-to-Market